Adapted from established social and scientific research methods, the ICE Research Deck is grouped into 4 categories, and demonstrates some of the ways that we keep people at the heart of our approach. We have selected 8 techniques within this App in order to provide you with a flavour. There are 20 techniques in total and for more information on these and our research capabilities visit www.icecreates.com
ICE helps organisations innovate and move behaviour. We create strategies for innovation and design services, interventions, products, spaces and experiences. The key to our success is the insight we derive from understanding people and their experiences, behaviours, beliefs and needs. Used as a guide to create recipes for gathering insight, the ICE Research Deck has proved helpful to many in changing the paradigm of services and products.