The Blues have a tradition of playing an organ rendition of W. C. Handy's "St. Louis Blues" at the start of every period and singing "When the Saints Go Marching In" before every game, although most long time fans replace the word 'Saints' with 'Blues', after a goal and at the end of the period. The Blues were one of the last teams to add a goal horn, during the 1992-93 season at the St. Louis Arena. All of these traditions carried over to the Kiel Center (currently known as Scottrade Center) in 1994.
The team also has a long tradition of fan-produced programs, sold outside the arena and providing an often biting, sarcastic, humor filled alternative to team/league produced periodicals. The longest-running fan publication, Game Night Revue, was created by a group of fans in the mold of the Chicago Blackhawks' Blue Line Magazine. It operated for over 10 years, from 1994 to 2005, when its owner decided not to resume the magazine after the 2004–05 NHL lockout (one final oversized "goodbye" issue was distributed the first two home games of the 2005-2006 season). After hockey resumed in 2005, a few months after GNR's final issue, a new publication, St. Louis Game Time, was formed by several former GNR staffers.